There are many steps that your business can take to get infront of your customers online. A lot of time and money can be invested into building a presence for your business, which doesn’t mean a thing if search engines cannot find you. Developing a website, creating social media platforms, and understanding how your brand reaches the public are all integral pieces in creating successful visibility on the web, as long as they are all built around a search-friendly architecture.
Before you make your website accessible to the world you must place some focus on the content, link building, SEO, and relevant keyword placement throughout your site. The combination of these will form your online marketing strategy, which will be driven by keywords. This strategy will be one way to implement measurements of successful traffic to your website.
Keywords are what online users type in when browsing for businesses, products, and services on each individual search engine. Businesses will optimize their webpage’s by assigning specific keywords to those pages. The implications for your individual business to pick the right keywords is very important, these words will not just be about SEO but they will become the heart of your companies marketing campaign and ultimately the face of your brand.
If we at Pierce Creative had to pick one single concept to focus our SEO efforts on it would be the placement of keywords and phrases throughout the developing process of our client’s websites and Social Media platforms. It is important to understand that these keywords will help you create engaging well written content for blogs, inter-links that will point searchers to other pages on your site, along with relevant content for continuous updates to your website.
It’s time to get the right people/customers in front of your site online by making your business searchable. Let us help you, contact us! Our team can evaluate your existing website and provide you with relevant feedback and helpful tips. Or we can work together to build your very first “Searchable Website”.