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How to Make your Business Searchable

By | Brand Marketing, Mobile Web, Site Traffic | 1,341 Comments

There are many steps that your business can take to get infront of your customers online. A lot of time and money can be invested into building a presence for your business, which doesn’t mean a thing if search engines cannot find you. Developing a website, creating social media platforms, and understanding how your brand reaches the public are all integral pieces in creating successful visibility on the web, as long as they are all built around a search-friendly architecture.

Before you make your website accessible to the world you must place some focus on the content, link building, SEO, and relevant keyword placement throughout your site. The combination of these will form your online marketing strategy, which will be driven by keywords. This strategy will be one way to implement measurements of successful traffic to your website.

Keywords are what online users type in when browsing for businesses, products, and services on each individual search engine. Businesses will optimize their webpage’s by assigning specific keywords to those pages. The implications for your individual business to pick the right keywords is very important, these words will not just be about SEO but they will become the heart of your companies marketing campaign and ultimately the face of your brand.

If we at Pierce Creative had to pick one single concept to focus our SEO efforts on it would be the placement of keywords and phrases throughout the developing process of our client’s websites and Social Media platforms. It is important to understand that these keywords will help you create engaging well written content for blogs, inter-links that will point searchers to other pages on your site, along with relevant content for continuous updates to your website.

It’s time to get the right people/customers in front of your site online by making your business searchable. Let us help you, contact us! Our team can evaluate your existing website and provide you with relevant feedback and helpful tips. Or we can work together to build your very first “Searchable Website”.

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5 Rising Marketing Trends for 2013

By | Brand Marketing, Design, Mobile Web, PR, Social Media, Viral Videos | 1,095 Comments

Our team has placed a recent focus on these following Marketing Trends for our clients in 2013, check out some of the work we have created for our clients.

1. Design Still Matters.

Take a look and Apple, Pinterest and Nike. They are all more successful because of simple yet elegant design that entices and interacts with their audience. Design powers a businesses value, creating a focus on more than the product they are trying to sell, but on the company it self, instilling faith and trust into their consumers.

2. Marketing is going viral.

Businesses are now utilizing viral video spoofs more and more to bring focus to their company ( Think of Ganam Style or Harlem Shake ). Not only is virality focused on video, but on infographics and memes alike (Definition of meme: The concept of memes is either really deep, or really, really obvious). A meme (rhymes with “team”) behaves like the flu or a cold virus, traveling from person to person quickly, but transmitting an idea instead of a life form. If you have good content that the masses can relate to market it, it could take your business viral.

3. Social Media Gets Clever.

Social Media is an opportunity for your business to connect with a potential audience that may have been previously untapped. Facebook has more than 1 billion users, and twitter has more than 500 million, with this endless list of potential customers floating around on these social sites you must create a successful engaging marketing campaign to capture their interest and keep it.

4. Mobile Web is King.

There are over 5.5 billion mobile users and 1.1 billion smartphone users in the world. iPads and Tablets are one of the fastest growing technology products. Where is your website standing in the digital evolution? Stay up to date by knowing what type of device your clients are using to find your business.

5. Search, Social & PR Collide.

Organic Search has been incorporating the social media aspect of the web for some time, but with recent change in the google search algorithm updates, its become clear that quality and value mean the most. This means that by having high quality content, along with transparent and real time social marketing your company will naturally move up in the Search Engine world.

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Get Clever with your Social Media

By | Brand Marketing, Site Traffic, Social Media | 633 Comments

As your business and brand begin to grow or reinvent itself, it is important to make the most of all social media tools available and use them to your advantage. Having access to millions of consumers who are openly talking about their rational and emotional needs is just one newly discovered goldmine for some quick and easy market research. Facebook and Twitter are just two examples of social media tools that can provide you with a real time analysis of consumer trends, insightful interactions, and virtual focus groups talking all about YOUR brand. The time is now to focus on these free tools and become more clever in the ways your business will use this information.

Lets begin with the things that we all know. Social media is always changing. Each one of the available online media tools are continually evolving, giving your business a broad reach to those potential customers who may have been unplugged from you in the past. Below are just a few important tips to keep in mind as you revamp your social sites.

  • Brand Marketing: This is possibly the most important point to be made. If you are not using these tools for anything else use them as a brand marketing tool. Facebook, Twitter, Pinterest, and Google+ are just some of the mediums you should be using to get your consumers to trust your business and believe in your brand.
  • Social Media Reputation: Creating a strategy that is reasonable, timely, consistant, manageable, and clever is important before you begin. When it becomes time to implement it, your followers are watching and evaluating the validity of each post you make so make them count.
  • Motivate your followers: This is the real challenge and the real benefit! At the end of the day, creating a call to action through engaging content will soon turn all those “likes” and followers into customers and cash.
  • Drive Site Traffic: One of the best ways to drive traffic from your social media networks directly to your website is through a blog or article marketing. All you have to do is add an interesting post and upload it via your social sites for your followers to read and link to.

Building solid relationships with your followers and online community members is the ultimate goal for your business’s social sites. If done correctly these members will turn into fans, then into customers, then into advocates of YOUR brand. Although there are numerous tactics to get clever on these sites never forget how important it is to stay consistant.

 

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What is Responsive Web Design

By | Uncategorized | 425 Comments

Responsive web design responds to the environment in which it is viewed, whether on a mobile device, tablet, or a desktop computer. Responsive design makes adjustments to the site’s layout so that the main portions and important pieces of the website remain prominent.
 There are two different flavors of responsive web design:

Fixed Responsive Design

or 

Fluid Responsive Design

 Fixed responsive web design keeps the width of a column or container, creating a fixed layout.

Fluid web design adjusts to the size of the screen, providing the possibility of multiple, more fluid, grid layouts.

 What is it good for?

Saving your resources by creating one site that will adjust to every screen size that will allow your brand and content to smoothly transition into the mobile world.

“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.” – Jeffrey Veen, Author of A Book Apart

Pierce has helped many of our clients looking for responsive web design in San Diego, California. If you are looking to make your website mobile intelligent, Pierce can provide not only top of the line web design and development, but also online marketing and SEO (Search Engine Optimization) strategies for your current website. Let us know how we can help you! Get in touch with us at hello@piercesd.com or give us a ring at 619.356.0164.

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8 Great Fonts We Couldn’t Live Without.

By | Design, Fonts, Typography | 383 Comments

geared-banner

Geared is an industrial inspired Condensed Slab Serif in 4 weights (Thin, Regular, Bold, Extrabold).
Click Here to Download

browse_wisdom

Wisdom Script was originally designed for Woods of Wisdom, a 50 part poster series on bad advice.
Click Here to Download

browse_duke

Based on the signage for the Cup and Saucer Luncheonette in New York, Duke features three layers: Fill, Shadow, and Fill+Shadow.
Click Here to Download

quaver

Two fonts with a complimentary feel. One serif. One sans serif. Both contain the full character set plus ligatures. Click Here to Download

vevey_header

Vevey is a dreamy, refined sans serif inspired by a vintage travel poster found in the Swiss Riviera.
Click Here to Download

Liberator2

Liberator is from a bygone era, when our grandparents fought for the freedom we enjoy today. Its bomber-inspired face provides a masculine punch to any project or design.
Click Here to Download

nelma

delicately crafted display font with a lot of character, Nelma is perfect for setting beautiful type with an impact.
Click Here to Download

browse_edmondsans

Edmondsans is hard-working display face in three weights, featuring some useful niceties like small caps, non-lining figures, and a few alternates.
Click Here to Download

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The Astonishing Design Work in John Mayer’s most recent album “Born & Raised”

By | Design, Fonts, Hand Lettering, Typography | 358 Comments

David A. Smith is a traditional sign-writer/designer specializing in high-quality ornamental hand-crafted reverse glass signs and decorative silvered and gilded mirrors. David Smith created an amazing turn-of-the-century styled album cover for John Mayer. The cover in the video below was designed in about a month’s time and shown at David’s site are original sketches, inspirational pieces, applications of the design and motif, and the final end product in all of its astonishing design glory. You can find his original post here.

The Making of John Mayer’s ‘Born & Raised’ Artwork from Danny Cooke on Vimeo.

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